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Digitālais mārketings

Digital Marketing Specialization

Šis kurss ļaus jums iepazīt jaunā digitālā mārketinga attīstības tehndences, saprast, kā analizēt digitālā mārketinga rezultātus, optimizēt mājas lapas to labākai atrašanai interneta meklētājos, kā arī komunikācijas plānošanu sociālajos tīklos. Šis kurss ir University of Illinois MBA studiju porgrammas sastāvdaļā, kas tā sekmīgas pabeigšanas rezultātā dod iespēju iegūt kredītpunktus arī no šīs universitātes.

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8 mēneši

Kursa apgūšanai nepieciešami 8 mēneši – 5 stundas nedēļā

Valoda

angļu valodā
subtitri – angļu

Kursa mācību plāns

1. KURSS

Marketing in a Digital World

27 H

2. KURSS

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

17 H

3. KURSS

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

16 H

4. KURSS

Digital Media and Marketing Principles

14 H

5. KURSS

Digital Media and Marketing Strategies

19 H

6. KURSS

Marketing in an Analog World

27 H

7. KURSS

Digital Marketing Capstone

19 H

  • Digital Marketing
  • Marketing
  • Pricing Strategies
  • Marketing Mix
  • Product Strategies
  • Analytics
  • Marketing Analytics
  • Marketing Performance Measurement And ManagementData Analysis
  • Data Visualization (DataViz)
  • Mobile Marketing
  • Social Media

Pabeidzot katru kursu un izpildot praktisko projektu, jūs iegūstat sertifikātu. Sertifikāts ir printējams, kā arī jūs varat dalīties ar saviem kursu sertifikātiem sava LinkedIn profila sadaļā Sertifikācijas. “Shareable on Linkedin”

  • University of Illinois at Urbana-Champaign

Aric Rindfleisch

John M. Jones Professor of Marketing

Mike Yao

Professor of Digital Media, Department Head

Kevin Hartman

Visiting Professor & Head of Analytics at Google

Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab

Coursera - FAQ

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the “Enroll” button on the left. You’ll be prompted to complete an application and will be notified if you are approved. You’ll need to complete this step for each course in the Specialization, including the Capstone Project.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

This Specialization doesn’t carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

It is recommended that the courses in the Digital Marketing Specialization be taken in the order outlined. In the Capstone Project, you will have the opportunity to synthesize your learning in all five courses and apply your combined skills in a final project.

This Specialization is self-contained. No additional resources are needed.

To complete the Specialization you must earn a Verified Certificate in all five courses and successfully complete the Capstone Project course.

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